Why Is Twitter Discontinuing App For Mac

That it’s discontinuing the Twitter for Mac app. The from the Mac App Store and will stop supporting the currently-installed app in 30 days.

1. Why Is Twitter Discontinued App For Mac

As an alternative, Twitter says Mac owners can get the “full” Twitter experience using their web browser. Meanwhile, Twitter’s app still remains on the Microsoft Store for Windows 10 device owners — but who knows how long that’ll last. “We’re focusing our efforts on a great Twitter experience that’s consistent across platforms,” the company says. The news isn’t sitting well with some Mac owners. The point of providing specific apps boils down to convenience and experience.

For the former, native apps are just that: C onvenient. There’s no need to load up a browser, click on a bookmark, or manually type in the address. Pop-up notifications appear on your screen too so you immediately know when someone responds to a tweet. Now that’s gone for all Mac users. “So your ‘great twitter experience’ includes removing the Twitter app for Apple Watch & Mac?” says. “Because I don’t see how forcing people to use a webpage is a ‘great experience.'

So you don’t even consider Mac a platform,” states another. “Some of us used your app on Mac every single day for years.” Opinions about the MacOS app are mixed: Some love it, and other prefer the web-based version. But there’s definitely a user base who believe Twitter’s move to kill the app is a bad decision — a base that will likely migrate to a third-party solution. Is killing its Mac desktop. — Digital Trends (@DigitalTrends) One Twitter user brings up an interesting point: the possibility that Apple may combine iOS and MacOS apps in 2018., software developers can now create a single app that works on touch-centric iPhones, iPads, and mouse/keyboard-based MacOS devices. The move is to provide a more unified experience across Apple devices, shorten development time, and provide better solutions in the Mac App Store.

This way, apps for mobile aren’t prioritized over apps for Mac. Until then, Mac owners are forced to either use the browser-based version, or grab a third-party app like, which dropped down in price to $7.99 following Twitter’s decision to pull the Mac app plug. It’s a third-party solution from The Iconfactory that promises to make Twitter “fun.” Features like badges for user avatars, an uncluttered timeline, themes, and an interface designed specifically for MacOS.

“Guess I’ll have to go to a 3rd party app for the first time because you throw away one of your best apps,” says one Twitter for Mac user. What happens to the Twitter for Mac app once the 30-day window expires is unknown for now. Will the app simply not send tweets to the social website? Will it no longer receive feeds?

Feb 16, 2018 - Twitter's Mac software has never been great; it's 1.5-star rating in the App Store underscores that fact. Rather than putting in the effort to improve.

Even more, do you even care if Twitter is killing off this app? Vote in the poll or respond in the comments below to let us know what you think. Markit NYSE:BLK Score: Neutral (50) 1 day at current score. Downgraded from Positive on December 11th 2018 Summary This company ranked neutral compared to the Financials sector with only 1 positive IHS Markit Category Bearish sentiment is low Economic output for the sector is expanding but at a slower rate Short interest Positive Short interest is extremely low for BLK with fewer than 1% of shares on loan.

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February update: We have followed up with Apple numerous times since this original post for more clarification and have finally received a firm answer to explain the situation. The whole of the iAd network is going away — developers will not be able to include any ad banners in their apps after June 30. Developers will have to find a new ad company to continue monetizing their apps using ads, as iAd will no longer function. Original story below On its developer news blog, Apple has announced that it is on June 30th. Targeted at smaller publishers, the iAd App Network let developers pay reduced rates to feature advertisements for their own App Store apps across the iAd publisher network.

The news that Apple is closing iAd campaign sales and converting all inventory to automated system. Apple says that if developers want to keep advertising on iAd until that time, they have to make a campaign from scratch using iAd Workbench. New apps will not be accepted into the iAd App Network Program. The announcement is confusingly worded, but it does not mean that all of iAd is being discontinued.

Why Is Twitter Discontinued App For Mac

Developers will still be able to show iAd banners in their application; it’s just that the inventory for App Store apps to advertise will no longer exist. This is a blessing and a curse — it won’t help iAd improve its fill-rates but the CPM on these type of ads was significantly lower as the buy-in from the publisher side was also lower. In the original Buzzfeed report, Apple employees were quoted as saying that developing campaign marketing was something Apple “wasn’t good at”. Apparently, the plan is to move iAd to a fully automated system closer to a digital ad network like Google AdSense where publishers and advertises freely start campaigns with automated revenue and fees.